Dedicated Team
Building a Self-Hosted, White-Labeled IoT Platform for Full Data Ownership
Client needed to break free from third-party IoT SaaS platforms and own their infrastructure end-to-end — without sacrificing the enterprise-grade features their customers expected. Dev Station engineered IoT Core Engine: a reusable, self-hosted IoT platform built on an open-source foundation and extended with a full white-label and enterprise customization layer.
The Challenge
IoT Workz came to Dev Station with six core obstacles standing in the way of a scalable, ownable platform:
1. Vendor Lock-In: Reliant on external IoT SaaS providers, with no control over infrastructure, pricing, or roadmap.
2. Feature Ceiling: Needed enterprise capabilities (RBAC, SSO, reporting, secrets management) typically gated behind the most expensive SaaS tiers.
3. Brand Invisibility: Forced to present the platform under someone else’s brand, with no white-labeling options.
4. Fragmented Integration: Required seamless data flow between IoT telemetry and existing enterprise systems (ERP, CMMS, SCADA).
5. Scalability Ceiling: Existing setup couldn’t reliably support a growing, multi-tenant device fleet.
6. Deployment Rigidity: No flexibility to choose where and how the platform ran — on-premise, private cloud, or hybrid.
Our Solution
Core Platform Engineering
Dev Station built IoT Core Engine on top of ThingsBoard Community Edition (Apache 2.0), extending the open-source core with the professional-grade capabilities normally reserved for paid enterprise tiers — without the licensing lock-in.
White-Label Customization Layer
A full branding system was layered on top of the platform: custom logos, favicons, and login pages, a theme engine covering primary, accent, sidebar, and background colors, CSS overrides for pixel-level control, and custom domain mapping with branded email templates. The result — a platform that looks and feels entirely IoT Workz’s own.
Enterprise Access & Identity
Dev Station implemented advanced RBAC and organization hierarchy, SSO/OAuth2 via Keycloak, and Vault-based secrets management — giving IoT Workz enterprise-grade access control out of the box.
Real-Time Device & Data Operations
The team built out telemetry ingestion over MQTT, CoAP, and HTTP, a visual drag-and-drop rule engine for real-time automation and alerting, and OTA firmware updates with per-device progress and version tracking across the entire fleet.
Flexible, DevOps-Ready Deployment
The platform ships Docker and Kubernetes-ready, deployable on-premise, on private cloud (AWS, Azure, or GCP), or in a hybrid model with edge processing on-site and cloud analytics — giving IoT Workz full control over data residency and compliance.
Technology Stack
– IoT Core: ThingsBoard CE, MQTT / CoAP / HTTP
– Identity & Security: Keycloak (SSO/OAuth2), HashiCorp Vault
– Data & Storage: PostgreSQL, TimescaleDB, Kafka, MinIO
– Automation & Reporting: n8n, JasperReports, Apprise
– Observability: Prometheus, Grafana, OpenSearch
– Infrastructure: Docker, Kubernetes
Key Outcomes & Impact
100% Platform Ownership
IoT Workz moved off third-party SaaS entirely, gaining full control of their infrastructure, data, and roadmap with zero vendor lock-in.
Multi-Tenant from Day One
Isolated customer spaces let IoT Workz onboard multiple clients on a single platform without data crossover.
Zero Critical Alarms in Live Operation
The platform went live monitoring a real ESP32 device fleet over MQTT, with stable, real-time telemetry verified end-to-end and zero critical alarms.
A Clear Path to an AI-Powered Platform
Beyond launch, Dev Station scoped a 4-phase roadmap (Professional → Industrial → Ecosystem → AI), giving IoT Workz a growth path toward SCADA integration, a plugin marketplace, and AI-driven predictive maintenance.
Our Case Study
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