B2B and B2C storefronts
Built around how the buyer actually decides, not around a theme that came with the platform.
e-Commerce
Ecommerce for products that take more than one click to decide
We build storefronts for catalogues with variants, bundles and a buyer who compares before committing. Industrial manufacturing, automotive tools, furniture and fashion so far.
6-12Weeks to market on a typical build
4Sectors shipped in so far
40+Developers on staff
12+Years average leadership experience
What this is
High-consideration buying is a different problem
Impulse retail is solved. What is not solved is a catalogue with variants and bundles, a buyer who visits four times before deciding, and a corporate site sitting on a different stack from the store.
The catalogue is the hard part
Variants, bundles and configurable products are where a generic setup runs out and the workarounds start.
Checkout is where the money leaks
Friction in the last three steps costs more than anything you change on the homepage.
Services
What we build for ecommerce teams
Complex catalogue modelling
Variants, bundles and configurators modelled properly, so the workarounds never start.
Checkout and cart recovery
Fewer steps, clearer pricing, and automated follow-up on the carts that stall.
One journey, brand to basket
Corporate site and store on one path, so the buyer does not fall into a gap between them.
ERP, PIM and payment integration
Stock, pricing and orders moving between the store and the systems that run the business.
Analytics and funnel tracking
Tracking that answers where the drop happens.
Constraints
Four things that decide an ecommerce build
Two of these are deadlines that have already passed, and most storefronts have not caught up.
PCI DSS 6.4.3 and 11.6.1Mandatory since 31 March 2025. Every script on a payment page has to be authorised, have its integrity assured, and appear in a written inventory with a justification. A mechanism has to alert someone to unauthorised changes at least every seven days.
Interaction to Next PaintINP replaced First Input Delay on 12 March 2024. Good is 200 milliseconds or less at the 75th percentile, measured over a rolling 28-day window. Filter-heavy category pages are where this usually fails.
Catalogue structureVariants, bundles and configurable products decide the data model. Get it wrong and every campaign afterwards needs a workaround.
A split buyer journeyA corporate site and a store on separate stacks give you two analytics views and no funnel. The gap between them is where high-consideration buyers go missing.
Case study
Several builds, summarised in one case
Ecommerce, multiple sectors
Dev Station E-Commerce Solutions
This one is an overview that covers several clients. Across industrial manufacturing, automotive tools, furniture and fashion, the recurring problems were the same: fragmented journeys between the corporate site and the store, catalogues the platform could not model, and checkout friction nobody had measured.
6-12Weeks to market on a typical build
Who we build for
The teams who call us
B2B manufacturers and distributors
Where pricing is per customer, the catalogue is large, and the order is a conversation.
Brands with high-consideration products
Furniture, tools and anything a buyer researches before committing.
Teams with a split stack
A corporate site on one platform and a store on another, with no funnel across the two.
Multi-market sellers
Growth into new markets, where tax, currency and stock stop being a detail.
Related reading: the ecommerce case study, web application development and custom software development.
FAQs
What buyers ask first
Should we build custom or use Shopify or Magento?
Use the platform, unless your catalogue or your pricing does not fit it. The usual reasons to build are per-customer pricing, configurable products, and an ERP that has to be the source of truth. We will say which applies on the first call.
Can you work with our ERP and PIM?
Usually yes. Stock, pricing and orders moving correctly between the store and the back office is normally the part that decides whether the project was worth doing.
How long does a build take?
Six to twelve weeks on a typical engagement. Catalogue complexity and the number of integrations move that more than page count does.
Who owns the code and the cloud accounts?
You do, from the first commit. Repositories and cloud accounts stay in your name.
Send us your catalogue
Thirty minutes with the engineers on the products you sell, how they are priced and what the store has to talk to.